Breaking from the Pace of the Net
Digital platforms will keep demanding more content, no matter how much we produce.
Excerpted from a new monologue on Team Human. Here the whole thing here.
I can’t do this anymore.
Oh, I’m happy to write and podcast and teach and talk. That’s me, and that’s all good. What I’m finding difficult, even counter-productive, is to try to keep doing this work at the pace of the Internet.
Podcasting is great fun, and if it were lucrative enough I could probably record and release one or two episodes a week without breaking too much of a sweat. That’s the pace encouraged by both the advertising algorithms and the patronage platforms. Advertisers can more easily bid for spots on a show with a predictable schedule on specified days. Likewise, paying subscribers have come to expect regular content from the podcasts they support. Or at least the platforms encourage a regular rhythm, and embed subtle cues for consistency.
Substack, while great for a lot of things, is even worse as far as its implied demand for near-daily output. If I really wanted to live off a Substack writing career, I would have to ramp up to at least three posts a week. That might work if I were a beat reporter covering sports, but — really — how many cogent ideas about…
