Member-only story

Breaking News: Stuff actually costs a lot.

Higher prices are not necessarily a bad thing.

Douglas Rushkoff
5 min readJun 13, 2022
Photo by Juliano Costa on Unsplash

Yes, gas prices are up. I saw a woman fill up her old station wagon with premium the other day, and her pump total went over $90.

“Ouch!” I said to her, smiling.

“This damn inflation will be the end of us all,” she replied, then added “Let’s go Brandon,” (meaning Joe Biden should be blamed for this outrage) as she drove off.

Of course, the reason why gas is so expensive has less to do with Joe Biden or even the war in Ukraine than the oil industry itself. People stopped driving and flying during Covid, so oil producers reduced their exploration, drilling and output. Now that people are active again demand has returned, but supplies will take at least a few months to catch up. When demand outstrips supply, prices rise.

But oil companies are also exploiting the crisis. They should be profiting less in an environment of limited supply, but by gouging prices they’ve ended up having some of their most profitable years ever. The money is not going to the cost of the oil, but to the shareholders of oil companies. (See Naomi Klein’s The Shock Doctrine for how such “disaster capitalism” works.) This is a distorted, corrupted market, with prices opportunistically orchestrated by corporations we also…

--

--

Douglas Rushkoff
Douglas Rushkoff

Written by Douglas Rushkoff

Author of Survival of the Richest, Team Human, Program or Be Programmed, and host of the Team Human podcast http://teamhuman.fm

Responses (43)