Digital Distributism

Part IV: How we convince the wealthy that shared prosperity is even possible

Douglas Rushkoff
9 min readAug 25, 2022

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Photo by Sophie Elvis on Unsplash

This is the fourth part of an essay written for the Institute for the Future’s Equitable Enterprise Initiative.

Most economists still have trouble understanding a concept as simple as distributism, primarily because they still believe in the “Jack Welch” mythology of growth and abstraction as the only path to profit. That’s just a wrong story, and it doesn’t mean we should give up trying to teach a better one. Anyone who understands basic arithmetic can eventually be made to see how circulating money can lead to mutual prosperity.

For just one simple example, consider the US Steelworkers Union. Instead of investing their retirement savings in random stock funds, they chose to invest in construction projects that hired steelworkers! So they earned ownership of buildings while also paying themselves back their own money in salary. After this success, they got the even brighter idea of investing in construction projects that provided retirement housing for their parents and their own retiring members. When I describe such circular investment strategies to most audiences of bankers and economists, they react as if these are illegal schemes. But this double and triple dipping is not a conflict of interests at all.

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Douglas Rushkoff

Author of Survival of the Richest, Team Human, Program or Be Programmed, and host of the Team Human podcast http://teamhuman.fm