Don’t “Get” People to Do Anything

Social change is not about changing people, but changing the register

Douglas Rushkoff

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Photo by Jamie Haughton on Unsplash

Nearly every time I’m on a panel or in a conversation about civic harmony, social change or economic equality, someone eventually asks, “I agree, but how are we going to get people to….?” And that’s when the conversation turns to education, publicity campaigns, memes, or some other…

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Douglas Rushkoff

Author of Survival of the Richest, Team Human, Program or Be Programmed, and host of the Team Human podcast http://teamhuman.fm