Embracing the Impossible

What if magic is our most probable path to a sustainable future?

Douglas Rushkoff
4 min readAug 5, 2023

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Photo by Victor Serban on Unsplash

I’ve been treading a lot of unfamiliar head and heart space lately. Engaging with a few different kinds of hopelessness — both on the personal and macro level. And while I see the efficacy of logical, engineered solutions to problems, I’m also becoming painfully aware how engineered solutions often engender more problems of their own.

(Antibiotics, used properly, fight infections. Over-used and overly synthesized, they lead to more deadly strains of bacteria or destroy a person’s gut biome. Automobiles solved transportation problems while also leading to the suburbs, oil wars, and climate change. Digital tech promised more connection, and resulted in disconnection. And so on.)

The “other” way of approaching these same challenges is to think of them less as problems to be solved with a fix, than systems to be engaged with more consciously. I mean approaches such as permaculture farming, gut biome enhancement, or challenging the very structure of a society that requires people to own vehicles in order to get to their place of “employment” or even “entertainment.” It’s a more subtle approach, that almost requires a softening of focus. It’s what some people call an indigenous perspective, but may be better understood simply as more cooperative…

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Douglas Rushkoff

Author of Survival of the Richest, Team Human, Program or Be Programmed, and host of the Team Human podcast http://teamhuman.fm