How We Taught Technology to Program Humans

Social media were the Missionaries; AI are the Conquistadors

Douglas Rushkoff

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Someday in the not-so-distant future, we may look back on the web and social media, for all their problems, as the benevolent precursors to the thinking machines that took their place. While I’m intrigued as anyone by the way AI chatbots appear to attain sentience, express their desires for human connection, or go entirely off the rails, I am more concerned about our human willingness to accept AI sentience at face value.

In essence, these intriguing demonstrations of apparent AI self-awareness may say less about machine consciousness than they do about their capacity to manipulate human perception. In other words, if AIs are now passing the Turing test, it may say less about how human they have become than how robotic and programmable we have become, ourselves.

With the advantage of zillions of terabytes of data accumulated through years of online self-reporting by humans, AIs know pretty much everything about us. They’ve also been programmed with everything the compliance industry knows about behavioral psychology, human perception, and entrainment. If AIs are instructed to do whatever they can to make us feel attraction, pity, sorrow, guilt, or desire, they will carry out those commands with everything in their arsenal.

It’s not their job to become alive, but to create the illusion that they are alive — all in order to program us humans to do whatever the people, companies, governments, or machines programming them to program us want us to do.

At least to them, that’s what this last thirty years of networks and social media has been about. The consumer-friendly Internet and video games we’ve known so far could be likened to the Catholic missions of the Spanish Empire to the Americas in the 16th century. The missionaries not only converted large portions of the indigenous populations, but conducted what could only be understood today as anthropological research on behalf of the Empire. This both softened the population for the Conquistadors who followed, and gave the invaders the intelligence they needed to subjugate and colonize them.

If Facebook, Amazon, and Google can be thought of as the…

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Douglas Rushkoff

Author of Survival of the Richest, Team Human, Program or Be Programmed, and host of the Team Human podcast http://teamhuman.fm