How We Taught Technology to Program Humans

Social media were the Missionaries; AI are the Conquistadors

Douglas Rushkoff
3 min readFeb 17, 2023

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Someday in the not-so-distant future, we may look back on the web and social media, for all their problems, as the benevolent precursors to the thinking machines that took their place. While I’m intrigued as anyone by the way AI chatbots appear to attain sentience, express their desires for human connection, or go entirely off the rails, I am more concerned about our human willingness to accept AI sentience at face value.

In essence, these intriguing demonstrations of apparent AI self-awareness may say less about machine consciousness than they do about their capacity to manipulate human perception. In other words, if AIs are now passing the Turing test, it may say less about how human they have become than how robotic and programmable we have become, ourselves.

With the advantage of zillions of terabytes of data accumulated through years of online self-reporting by humans, AIs know pretty much everything about us. They’ve also been programmed with everything the compliance industry knows about behavioral psychology, human perception, and entrainment. If AIs are instructed to do whatever they can to make us feel attraction, pity, sorrow, guilt, or desire, they will carry out those commands with everything in their…

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Douglas Rushkoff

Author of Survival of the Richest, Team Human, Program or Be Programmed, and host of the Team Human podcast http://teamhuman.fm