Humans Are the Signal, but Tech Treats Us as the Noise

When we autotune reality to digital perfection, what matters about human beings gets lost

Douglas Rushkoff
Team Human
Published in
4 min readJul 9, 2020

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Photo: Patricia Marroquin/Getty Images

It’s hard for human beings to oppose the dominance of digital technology when we are becoming so highly digital ourselves. Whether by fetish or mere habit, we begin acting in ways that accommodate or imitate our machines…

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Douglas Rushkoff
Team Human

Author of Survival of the Richest, Team Human, Program or Be Programmed, and host of the Team Human podcast http://teamhuman.fm