It Doesn’t Get Better?

When middle school bullies rule the world

Douglas Rushkoff
3 min readMay 21, 2022

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Photo by Mark König on Unsplash

I found myself actually bothered by Elon Musk’s tweets today. For the most part, I’ve ignored him the same way I ignore most of what happens on that platform. I check out my own highly curated list of users for links to interesting articles I may have missed, and try not to get fooled into reading the provocations from people looking for attention.

But something about the world’s richest man making so many misogynist, bullying, and alt-right posts in the name of “free speech” or “owning the libs,” has got me sad. The once-genius — if Mercurial — entrepreneur has replaced Donald Trump, our former President, as the Internet’s Troll in Chief.

I guess I’ve been “triggered,” as we like to say these days. I feel like I did back in middle school, when the bullies ruled the cafeteria no matter what the adults said or did. I know Joe Biden is now President, and — whatever his flaws — he models a compassionate approach to engaging with others, respecting their differences, and never stooping to insults. But in a landscape dominated by trolls like Musk and Trump, Biden comes off more like a substitute teacher incapable of actually protecting anyone from abuse on the playground.

Whenever I got too upset about being bullied or, worse, being unable to protect a friend from being bullied, I remember adults telling me “it gets better.” Like we tell LGBTQ+ and non-binary kids today. It gets better. Just wait until you grow up. People will be less horrid than they are in seventh grade. And you will find your people.

But as I look around at adult America (or Russia, Hungary, Turkey, Brazil, the Phillipines,…) I’m not so sure. It doesn’t get better, it gets worse. We have regressed. We are back in the middle school cafeteria, being subjected to the hopeless, counter-factual, cynical rantings of the most powerful bullies of our time — who pretend they’re joking, or that their victims are somehow the oppressors. And these bullies are not social outcasts, but the winners of our society’s political and economic contests. The world’s richest man. The last — and maybe next — President of the United States.

We adults may have lost the ability to tell our kids that our adult lives…

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Douglas Rushkoff

Author of Survival of the Richest, Team Human, Program or Be Programmed, and host of the Team Human podcast http://teamhuman.fm