Keep Memes Magical

How the quest for empirical evidence can undermine our power

I gave a talk the other night for an event thrown by my friends at Digital Void, who have been mounting what can only be called evenings of stand-up memetics at night clubs in New York City and beyond. The theme of the evening, “Memes, Myth, and Magic,” inspired me to think long and hard about the power of magical thinking, how…