Program or Be Programmed

Douglas Rushkoff
4 min readApr 20, 2022

Ten years ago, I realized media literacy meant something different

As media theorist John Culkin first observed, we shape our technologies at the moment of their conception, but from that point forward they shape us. We humans designed the telephone, but from then on the telephone influenced how we communicated, conducted business, and conceived of the world. We also invented the automobile, but then rebuilt our cities…

Douglas Rushkoff

Author of Survival of the Richest, Team Human, Program or Be Programmed, and host of the Team Human podcast