Rise to the Occasion

No hot takes. Just take action.

Douglas Rushkoff
4 min readMay 5, 2022

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Photo by Umesh R. Desai on Unsplash

Sometimes it’s hard to write into the news cycle. I don’t like to write hot takes on things, no matter how closely related they may be to my areas of expertise. I didn’t even write about Elon Musk’s proposed purchase of Twitter because, well, I don’t really care.

Not when people in Ukraine are getting massacred, democracy is in peril, America has passed one million Covid deaths, the climate is ignored, a special bird in Hawaii went extinct, a big chunk of glacier broke off the ice cap, teen suicide is skyrocketing, New Mexico burns, and — oh yes — Roe V Wade is about to be overturned, making abortion illegal in majority of US states.

So I’m shelving the typical heartfelt but heady piece I wrote this week, and instead offering up a short but concrete set of answers to the deluge of email messages I have gotten this past week asking “what can I do about…?”

First off, breathe. That’s a necessary first step for addressing any of these problems. You, yourself, have to breathe. Stop reading for a second, and literally breathe. In through your nose, and out any way you like. Pause a moment, and let the air come back. There. See? The air goes in by itself. No effort. You’re fine.

Then, put your feet on the ground. Uncross your legs, or take them off the arm of…

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Douglas Rushkoff

Author of Survival of the Richest, Team Human, Program or Be Programmed, and host of the Team Human podcast http://teamhuman.fm