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The Age of Apocalypto

Everything doesn’t have to end.

Douglas Rushkoff
4 min readJan 12, 2022

I tried to warn us about what was coming: the collective psychopathology of a society so addicted to its narratives that we would rather the whole thing just end than continue on in its unresolved way.

When I wrote Present Shock, I was chiefly concerned with the way digital technology had changed our relationship to time. Unlike analog clocks with sweep second hands that go around in a circle, digital clocks just pulse. We don’t journey from 12:10 to 12:11. It just changes. Now you’re here; now you’re there. Like everything digital, time became discrete. One or zero, before or after, yes or no.

The narrativity that had characterized our experience of life until then was broken down, for better and for worse. On the one hand, we could use remote controls to surf around the TV dial, freeing ourselves from the captivity of an untrustworthy or manipulative storyteller (or advertiser). We no longer felt as compelled to follow charismatic leaders on ends-justifies-the-means journeys. We became more flexibly nimble about our beliefs, our careers, and even our personalities — able to “reinvent” ourselves without needing to go through some existential crisis. We even got Occupy Wall Street, the first movement that was looking to less to achieve some specific goal than to embrace a new way of engaging. Process…

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Douglas Rushkoff
Douglas Rushkoff

Written by Douglas Rushkoff

Author of Survival of the Richest, Team Human, Program or Be Programmed, and host of the Team Human podcast http://teamhuman.fm

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