The idea is that $120 of pizza doesnt’ actually cost the restaurant 20% more than $100 of pizza. It’s 20% retail price of foods that likely cost less than half that. He can pay with sweat equity rather than cash. (But yes, he would hope or regulate that the discount be used on pizza rather than soda, where his markup may be less or fixed.)

Plus, he’s getting the multiplier effect of a community of patrons who now have a stake in the restaurant.

Written by

Author of Team Human, Present Shock, Throwing Rocks at the Google Bus, Program or Be Programmed, and host of the Team Human podcast http://medium.com/team-human

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store