The Scaled Golem

Don’t give up your local, home-field advantage by fighting for change on a huge abstract level

Douglas Rushkoff
6 min readJun 5, 2023

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Photo by Zoltan Tasi on Unsplash

As I often do between writing books, I’ve been reading various reviews of my work for clues on what to write next. This time I noticed that, more than once, a reviewer has remarked that while my analysis and deconstruction of the digital economy and its many problems is sound, the solutions I offer are too “weak,” too “small,” or too “local” to make a difference “at the scale required.”

The underlying assumption here is that problems occurring on a national or global scale require solutions of equal size. In all fairness to myself, I do often suggest big systemwide changes, such as reversing the tax code to penalize capital gains rather than wages, or shifting education priorities from job skills to critical thinking. These are big changes. But in fairness to the critics, the vast majority of what I call for are highly local solutions, actionable not by national governments or global coalitions, but individual readers. I suggest people support community supported agriculture, consume less, and—my current favorite—lend and borrow stuff instead of buying everything.

I do that for a few reasons. First off, it is an individual reading my book. Individuals are digesting all the systemic problems I’m describing…

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Douglas Rushkoff

Author of Survival of the Richest, Team Human, Program or Be Programmed, and host of the Team Human podcast http://teamhuman.fm