What if All Language is Oppressive?

The problem with policing a language already built on objectification

Douglas Rushkoff
5 min readJul 12, 2021

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Photo by Brett Jordan on Unsplash

I’ve been reading a lot lately about Brandeis’s Prevention, Advocacy & Resource Center, PARC, and its well-meaning effort to make language less oppressive. The “oppressive language list” they’ve come up with mostly includes labels like “slave” to describe an enslaved person, “prisoner” for someone who is incarcerated, or “victim” for someone who has been victimized.

The idea here is that turning someone’s oppression or situation into a label is forcing an identity onto them. It’s especially destructive when such labels become derogatory, such as “imbecile” for people within a certain IQ range, or “dumb” for people who are incapable of speech. So a lot of the effort behind reforming language amounts to replacing one euphemism for another, less offensive or limiting one. At least temporarily. Crippled becomes handicapped becomes disabled becomes differently abled. Learning problems become special needs, which in turn become learning differences. But these iterations never seem to last.

That’s because even when these words don’t take on negative connotations, simply using a word to classify a human being has a tendency to reduce them to just that thing. It doesn’t matter which expression we use. The harm invoked may be…

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Douglas Rushkoff

Author of Survival of the Richest, Team Human, Program or Be Programmed, and host of the Team Human podcast http://teamhuman.fm