If it Ain’t Real, Don’t Fix It

Douglas Rushkoff
4 min readMar 27, 2023

How Denaturalizing Power Reveals the Constructed Landscape

Photo by Christian Gertenbach on Unsplash

This is the second installment of a series about “changing the register.” You can read part one here.

While giving a recent television interview about promise and peril AI, I was asked about the inevitable “unemployment problem.” What would we do about all the jobs that would be lost to AI? I paused, then almost jokingly…

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Douglas Rushkoff

Author of Survival of the Richest, Team Human, Program or Be Programmed, and host of the Team Human podcast http://teamhuman.fm